I want to work with you – side by side – to help you create extraordinary email campaigns that will help drive your exposure, sales, and growth. I’ll show you how to produce consistent email content that converts, and how to “pull it all together” into an automated system that drives exposre and sales to your business 24/7. Oh, and it’s all tailored to YOU and the nuances of your business. Scroll down to find out more.




Throughout this Email Marketing Unplugged (EMU) free series, I’ve demonstrated how using a content framework can help you reach the right people with the right content at the right time.

You’ve experienced how I’ve used “emotional triggers” to evoke Attention, Interest, Desire, and Action – and how I’ve woven “stories” throughout the email series you’ve received and the article lessons you’ve read.

All of this was designed to give you context – demonstrate how this works in practice

In other words, you’ve experienced the kind of “email sales sequence” I want you to build for YOUR audience – one that delivers value first, sets the right context, and PULLS the *right people* in (so you can offer extra value to those who want it).

Building a “system” like this – that helps you use email marketing to delight your audience and cultivate motivated buyers – will be a game changer for you. Not just in the short-term, but for the rest of your career.

We’ve explored “how to write great content” and a specific structure to use in your emails to get the best response. We’ve also seen how all this can be automated to get results for you 24/7 and I’ve introduced you to the key “growth levers” – areas of your business you can focus on to experience exponential growth.

But what’s the next step?

It’s not enough just to LEARN how to do all this. You need to EXECUTE on the learning and “build” your system out. You need to adapt it to suit your personal circumstances and the nuances of your business and your audience.

^^ It’s all about making this work for YOU

That’s where I want to help you take this further. But perhaps not in the way you think

Some more context: so many courses and “programs” bombard you with hours of video – but when it’s time to implement and execute on your learning, you’re left feeling high and dry.

We’re doing something a little different.

What if we could give you an end-to-end strategy to make email marketing work for YOUR business (and not just a “generic” plan) and then go several steps further… and work with you to implement it?

That means, not just giving you the learning material – but actually talking to you about the best way to implement it. Help you prepare an execution plan. Explore the “practical steps” of building, refining, and tweaking it.

This is all part of my goal to “step up”. To spend more time talking to YOU about what you need. Then helping you make it happen. Here’s what I have in mind… 


We’ll work together to build your email marketing system and get you up and running and seeing results in as little as 90 days.

I’ll level with you. The Email Marketing Unplugged – Class of 2018 program is not for everyone. It’s the “Cinderalla’s Shoe”. For some, it will be a perfect fit. Others won’t be ready, not yet. And that’s fine.

You’ve already seen “the prelude” with the EMU material you’ve seen so far – so my goal is not to “convince” you. By now, you already know if this is for you.

Going through EMU with you up until this point has also helped me gauge what a “best fit” looks like. Listening to your feedback (over 1,200 people have emailed in with feedback and comments) has helped me put myself in your shoes and understand what needs to happen for you to make this work.

So I want to pass that knowledge and experience on, and take personal responsibility to help you “make this work” – tailor it to your business…

…and make email marketing not just effective for you – but FUN.

The short version is, if you’ve read through the EMU series to this point – chances are I’ll want to work with you (along with a very select number of others). But whether you feel you’re ready or not – that’s a decision I’ll leave to you.

(And if you have any questions, just click or tap on the “chat” icon at the bottom of the screen to get in touch with me personally).

before we get to the specifics of “who is this for”, let me show you what I’ve got lined up:

How the program breaks down


Over the course of 12 modules – both video and text – I’ll guide you through a deeper understanding of the three “pillars” of the EMU strategy: Create Amazing Content, Drive the RIGHT Actions, Automate and Scale.

At the end of each “pillar” your work will be assessed, and you can send your materials in to be critiqued and perfected.


I’ll work with you to develop an execution plan – and take the “learning” and put it into practice. Together, we’ll start building out your funnels and creating your templates – based on your requirements and timelines. I’ll guide you through the process, and you’ll be able to reach me via email at any time for help or assistance.


We’ll work together to identify your “growth levers” and identify the areas you need to focus on to grow. We’ll look at traffic, conversions, sales, AOV and AOF to make targeted changes where it matters most.


This is not a “go watch some videos and best of luck” program – I’ll be there to help you every step of the way. You’ll be able to bypass my support team and get straight into my priority inbox – meaning you get the right help when you need it most, tailored to you and your business. Whatever stage you’re at.

“We hit the top of the charts in several popular genres with no buzz. I rarely endorse anyone, ever. Consider this an endorsement. That should speak volumes.”

— Russell Blake - NYT Bestseller


The program is split into three core “Phases” – Learn, Execute, and Refine. With all three phases complete, your email-marketing system will be up and running and bringing you more sales, reviews, exposure – or any other objective you set – 24/7.

And you’ll have personal access to me – along with my guidance and support – every step of the way. That means, if you have a question – any question – you can always get the right advice, tailored just to you.

  • Not sure how to make all this work with your genre? No problem. I’ll work with you on it.
  • Don’t understand how to “build” everything out? I’ll help you make it happen.
  • Want me to look over your emails, launch plan, or funnel set-up? You got it.
  • Need to build a “funnel map” that suits your business? No problem – use one of the templates I’ve built for you, or I’ll help you design your own from scratch

Remember, my goal is to get you to EXECUTE. And I’m there for you to make sure that happens, whenever you need.

I’ve designed the program to last 90 days – by which time, working together, we’ll have your first funnels up and running. Need longer? No problem. You’ll still have access to the material and the coaching, so you can go at your own speed.

Here’s how the core Phases are broken down:



Pillar One: Create Amazing Content
  • Module 1 – Barriers to email
  • Module 2 – Setting your objective and tone
  • Module 3 – The AIDA and HTOC frameworks
  • Module 4 – Your “big idea” through to execution



Pillar Two: Drive the RIGHT Actions
  • Module 5 – Using EMU for a launch or promotion
  • Module 6 – Designing your Pre-launch
  • Module 7 – Launch day strategy
  • Module 8 – Post Launch and beyond



Pillar Three: Automate and Scale
  • Module 9 – Your welcome & nurture series
  • Module 10 – The structure of your funnel
  • Module 11 – Growth levers, open rates, click rates and more
  • Module 12 – EMU in the wild, and how to start building




  • Your execution plan in action
  • Choosing the right tools and software
  • Timelines, goals, and measuring success
  • Personal help – and customised plans – from me at every step




  • Tweaking the system to suit YOUR business
  • Metrics that Matter – Growth Levers
  • Ongoing support and customised help from me for up to 1 year




  • Custom “Funnel Maps” and downloadable templates (plus access to the software that will help you design them)
  • Private Facebook Community – get help and support from other students going through the same material (opens August 1st)
  • Downloadable examples of emails you can use for your launches, promotions, welcome series, and more
  • Get your work reviewed – at the end of each “Pillar” or “Phase”, you’ll complete an assignment to check your progress, and will be able to upload your emails, launch plans, and funnel maps for me to review – personally.


You’ll get full access to the video and text learning modules, and full access to me – to help you make this work for YOU – any time you need it.

This is not a “Beta” course. It’s not “Version 1” of a program that won’t get updated for years and will go stale. Email Marketing Unplugged – Class of 2018 is an interactive learning experience.

The learning material, case studies, templates, and other resources will be continually updated with YOU in mind. The program will never be “finished” – and as a student you’ll get free updates and upgrades for life (never pay extra) as the content evolves to meet your needs now and in the future.

This is not just a course – this is a commitment, from both you and me, to make this work for your business and your circumstances.

Because of the commitment involved, I’m restricting the number of people who can join this year.

So, if you’re wondering if EMU will work for you, here are my suggestions as to “who this is for” and who should pass:

If You Are:

  • An author, or creator of “online digital content”
  • With a growing email list (you don’t need thousands – some of our students joining only have a couple dozen contacts – but you should be actively growing it)
  • And you can commit to this process and are willing to execute on the learning
  • And you will ask for help, submit your work, and complete the modules

Then I definitely want to hear from you.

If you are:

  • A total beginner with no books or products out yet
  • Not actively growing an email list / have no framework in place to collect email addresses
  • Don’t have the time to commit to the work this year
  • Not planning on releasing anything new or promoting anything you already have this year

Then this program isn’t a good fit for you right now. And that’s fine. Take what you’ve learned already and apply it at your own pace, to suit your needs.


If you’d like to work with me to implement EMU in your business, here’s what will happen when you enroll:

You’ll get instant access to the module materials for Phase One, Pillar One – “Create Amazing Content”. The other materials will unlock as you progress, complete the multiple-choice assignments and submit your work for review.

(Yes, I’ll review your work personally).

Pillar Three (Automate and Scale) will open up on August 1st. Then, Phases Two and Three will unlock from August 15th for those who have completed Phase One. If you prefer to work at a slower pace, that’s fine – the material will still be available for you when you’re ready.

You’ll also get instant access to me, and can ask questions via email or in the comments section of the course material – where you’ll also meet other students

The program is designed to be learned and implemented in 90 days – but when you enroll you will keep lifetime access to the materials and will be able to contact me direct for help and support for up to one year after purchase (so you can go at your own speed).


Email Marketing Unplugged – Class of 2018 is a 90 day program – with live support and coaching from me – that will get your email marketing systems up and running, tailored to your circumstances and your business.

Due to the intensive nature of the program, EMU 2018 will only be accepting a very limited number of students this year – so please be sure you can commit to getting stuck in before signing up.

I’ve put a lot of thought into how to price the EMU 2018 program to give you the maximum value and get you the best results. And where most “coaching” memberships can cost $3,000+ per year, or where “one-on-one” programs can cost several times more than that, this isn’t the route I wanted to go down.

The cost of the Email Marketing Unplugged full training program – when it goes public later this year or in early 2019 – will be $997

As the first intake of students – and on the understanding that you will help shape the development of the program with your feedback and the work you submit for review (this program will never be “finished” – it’s a continuous reflection of what YOU want to learn and the changing landscape of online marketing)there is a limited-time discount for July 2018 only. 

All new students get full access to the materials – which will be released between now and August 15th – and a full, no-questions-asked 30 day guarantee.

To partner with me on this, just choose a discounted payment option below and you’ll get instant access to the material and a direct line to my inbox


You can save by paying in full, or use our three-month payment plan.

Payment Plan

$197 x 3

Three-Month Plan ($591 total)

Spread Your Payments

  • Reduced from $397 per month
  • Full access to all the training materials
  • Direct coaching from me via email
  • Send in your assignments and work for review
  • Full access to all the bonuses
  • 30 Day Guarantee
  • Updates for Life (never pay extra)
Enroll Now
Pay In Full



Save $94

  • Reduced from $997
  • Full access to all the training materials
  • Direct coaching from me via email
  • Send in your assignments and work for review
  • Full access to all the bonuses
  • 30 Day Guarantee
  • Updates for Life (never pay extra)
Enroll Now
No Risk 30 Day Guarantee | Note: Payments May Include VAT if You are in the EU


What do I get When I Enroll?

You’ll get instant access to the course materials – the content will unlock as you progress through the lessons. At the end of each “Pillar” of learning, there will be an assignment where you will answer multiple-choice questions and submit work for review. Once you’ve successfully completed the “homework”, the next stage of learning materials will open up. This is definitely not a “Netflix Binge” course – I want to check your understanding of the learning material before helping you to implement and execute.

Is there a Guarantee?

Yes. If you change your mind within 30 days, just email to request a full refund – we’ll send your money back, no questions asked.

How does the Payment Plan Work?

We like to offer flexible payments – and as the program is designed to last 90 days, we’ve been able to set up a three-month payment plan. If you choose this option, you’ll still get full access to everything explained above (just like the pay-once option) and your payments will continue until all three payments have been made in full – $591 total. You can cancel and request a refund within 30 days (as above – see “guarantee”) and if you decide to continue after 30 days, your payments must continue until all three installments have been made.

I don't have an Email List right now. Is this a good fit for me?

This program is designed to help you understand how to create compelling emails, how to launch and promote your books via email, and how to build out automated sequences so you can scale up. If you’re not actively growing an email list right now, you will be better served by focusing on that FIRST. If you have questions about whether this is a good fit for you, shoot an email to or use the chat-box on the bottom-right of the screen and I will give you an honest answer.

Will you REALLY be helping us personally?

Yes. When you enroll in EMU – Class of 2018, you’ll get direct access to my priority inbox and the help and coaching you need to tailor this strategy to your business and your personal circumstances. If you’ve got questions now, get in touch with me at the chat box to the bottom-right of this page.

What happens after 90 days? What if I'm not done?

Don’t worry – you’ll keep lifetime access to the course materials and you can call on me for help for up to 1 year after enrollment. You’ll also get free access to program updates for no extra cost (and there will be lots of updates, case studies, and extra goodies to come).

The Payment Page says I have to pay VAT. What's that about?

As a provider of digital products, software and training programs we are legally required to charge VAT on all orders from the EU, at the local rate of the territory where your order originated. We understand it’s incredibly frustrating to have to pay more (especially when the tax is 20% or more) but if you are an EU business with a valid VAT number, you can claim back any VAT paid on your VAT returns.

Need to Ask Me A Question?

No problem. Use the chat box to the bottom-right of this screen to send me a message direct (and bypass my support team). If I’m away, my response will go to your email.


Ready to Get Started? Click here to choose a payment option and get instant access.