“If you want your book out now, your series out now, or you want to relaunch now - and you don’t have a huge readership already - then right now the best thing you can do is use paid advertising.”
From Nick: I first met Bryan when he launched his first series – Ted Saves the World – back in 2014. While he saw some solid results, Bryan always knew he could do better.
If you missed it, check out this full interview I hosted with Bryan – he’ll explain everything he did to take his book series into the big leagues.
In a nutshell: Bryan decided to do something drastic – he completely revamped the series, renamed the books, changed the covers, and developed an effective launch and promotion strategy to maximise his exposure.
And it worked.
^^ One of Bryan’s new releases – note how the trend goes up over several days rather than having a huge spike at the beginning. We’ll talk about why that’s important later…
Fast forward a few years, and Bryan has used his paid-advertising launch strategy to help him hit the USA Today bestseller list (twice), launch his last 4 books into the top 500 on Amazon (US store), sell over 100,000 paid books – and generated over $30,000 and 9 million pages read from just one launch of his short-story anthology.
In short – if you want an effective way to launch BIG (or spice up your backlist with a promotion), Bryan’s approach is an essential addition to your marketing arsenal – especially if you don’t already have a huge audience built up.
Which is why I invited Bryan along to help show you the exact process he developed – so you can use it too.
None of us is born with an email list, a readership, or fan base. And the truth is, it takes HARD WORK and TIME to build one. It’s worthwhile, of course, but if you’re just starting out and don’t have that audience built in, what’s the alternative?
Until quite recently, authors were stuck with a “sit back and hope for the best” approach. That is, upload your book to Amazon and the other stores and hope that somehow they’d get noticed.
With the advent of more sophisticated advertising options, this has all changed. Authors no longer have to rely on “sketchy” advertising services to get noticed (and worry about their accounts getting shut down) – and, more importantly, you don’t have to put years of effort into building up an audience and mailing list to make a real impact.
And for those authors who are growing an audience, or who have that readership already, the news is even better – now you have a sustainable and profitable way to add “extra juice” to your marketing efforts, and turn up the flow of traffic and sales when it suits you.
Whether you’re a book-marketing newbie or you’ve been building an audience for a while, paid advertising can be a valuable stream of reliable and scalable sales during your launches or promotions.
As online entrepreneurs, we know we need to “do something” to get our books noticed – so we end up “doing everything”.
Instead, I want to show you a systematic process to help you grow profitably over the long-term, and give you a strategy you can use again and again to get results.
^^ Huge increase in ranking and sales during a promotion
^^ Cutting down the “peaks and troughs” of book sales with a sustainable and repeatable approach
^^ Boosted income during your promotion – or, if you’re launching the book for the first time, getting to the top of the charts early for increased visibility
The approach we’ll show you in “Rock Your Book Launch” is extremely focused.
We’ve developed a detailed training program that will take you through Bryan’s three-tier strategy, and walk you through everything you need to do.
Instead of spending hours and hours working through every possible use-case scenario, we wanted this program to focus 100% on book launches and promotions.
That is, how to use the “top three” ad platforms to significantly boost your books’ visibility and sales during a short window of time – helping you hit the top of the charts quickly, and sustain that chart position for as long as possible.
(Making sure you make a profitable return, of course).
To make sure this strategy works for you, we’ve narrowed down the focus as much as possible – to give you the best results in the fastest possible time.
We’ve got your invite ready for you below – but first, here’s a look at what’s inside:
By the time you’ve completed the material and implemented it, you’ll have a fully fledged advertising strategy you can use to boost your books’ visibility and sales profitably – whenever you like.
When you enroll in Rock Your Book launch, you’ll automatically be signed up to the live class on October 22nd, and you’ll receive lifetime access to the recorded material, extra resources, and email support – along with any updates we release in the future.
If you want to make your next book launch or promotion the best it can be – even if you currently have an audience of ZERO – we’ll help you get to the top of the charts and build an advertising strategy you can use again and again to grow your business long term.
Getting Facebook ads wrong can be a very expensive mistake. We’re going to narrow down our focus and look at how to identify the most profitable audiences and create compelling ads for your launch or promotion. Zero fluff – we’ll walk you through exactly what to do (no previous experience required).
Should you target your ads using keywords or similar authors? How do you track your results and make sure you’re getting a profitable ROI? How much should you bid? How do you set everything up? We’ll cover all this during the class and walk you through it all step by step – so you can reach readers in the right place at the right time.
Bookbub featured deals are great, but they’re difficult to get – and you can’t plan too far ahead with them. Instead, we’ll look at Bookbub’s display advertising options, and show you how to get your ads served up to fans of your genre (or a similar author) without blowing your budget.
It’s one thing to show you how each “piece of the puzzle” works in isolation, but the real value is showing you how to bring it all together into a cohesive, scalable, and repeatable strategy. We’ll show you how to schedule your advertising campaigns in the right way to ensure better “long tail” results, and how to make sure you STAY profitable long term.
Instead of sitting back and hoping for the best (or using the classic “spaghetti thrown against the wall approach”) we want to give you something focused, relevant, and repeatable.
To paraphrase Seth Godin, “hope” isn’t a strategy for success. Success comes when your hope and your optimism is matched with a concrete vision of the future and a way to get there.
Without that “path” – and I know this from personal experience – we fall into the temptation of “trying everything” just to see what works. And we quickly come to realise, through that lack of focus, that nothing moves the needle.
Our suggestion instead is to focus on a handful of effective approaches – and forget about the millions of “other things” that aren’t going to get you the results you need.
Rock Your Book Launch is designed to give you that clear vision – a way to make sure your book launch or promotion enjoys maximum exposure and sales – and give you a simple path to follow to get there.
Even if you have no email list and zero experience of running advertising campaigns – and regardless of what genre you write.
We won’t go into platforms like Twitter, or YouTube, or GoodReads, or any of the million other options – because we know the “Big Three” will give you reliable results again and again – and help you get to the top of the charts profitably and quickly during that short window of time you’re running a launch or promotion.
Our goal is to be laser-focused – and give you exactly what you need, right now, to make a big impact on your results as quickly as possible.
And because of that, we’re running the first-ever Rock Your Book Launch course as a LIVE workshop on October 22nd. When you enroll in the program you’ll automatically be assigned a seat, and you’ll get access to all the recordings, resources, and email support you need to make this work for you.
(You’ll also get free access to any updates we release – so you’ll be able to stay on top of any changes that might happen in the future).
Rock Your Book launch also includes our standard 30 Day Guarantee – meaning, if you decide the training isn’t for you, you have until the 21st November to let us know (and we’ll issue you with a prompt and courteous refund, no questions asked).
What will happen when you enroll in Rock Your Book Launch:
In short, we’ll work with you to develop a profitable advertising strategy for your next book launch or promotion that you can implement quickly and effectively – or we’ll refund you 100% of your investment (it’s only fair).
“Bryan Cohen is more than Mr. Book Description, he's also got some serious marketing chops. Bryan delivered a content-packed webinar on marketing that was sit on the edge of your seat compelling. He presented possibilities I hadn't previously considered and new angles on those I had. What's more he did it in a step-by-step fashion that anyone can replicate. Thank you Bryan for an eye-opening presentation.”
“The strategy helped me achieve a solid new series launch. My mind was blown when I saw my Amazon book rank keep climbing. My first in series reached number 1 bestseller status in its Amazon category, and it wasn't a one-time spike either. The best part is that my book reached many new readers who went on to purchase books 2 and 3 as pre-orders. This strategy is perfect for authors who are serious about leveling up their launch results. I'll be applying this technique for every launch I do going forward. It's a brilliant approach.”
“Bryan Cohen’s 5-day Launch Plan ad program walked me through everything I needed to have a super successful book launch. I have a confidence now for my launches I never had before. Thanks to Bryan’s step-by-step walk-through I’m ready to crush it.”
To get full access to the live training and ALL the recordings, resources, and support – just choose an option below before 3pm Eastern (US) on the 22nd October to kick-start your guarantee and we’ll handle the rest.
NO PROBLEM – SHOOT US AN EMAIL AT firstname.lastname@example.org OR CHECK OUT THE FREQUENTLY ASKED QUESTIONS BELOW
What happens after I purchase?
As soon as we’ve received payment, we’ll automatically set you up with a seat for the live class on October 22nd at 3pm Eastern (US) / 8pm UK time. After the live workshop, we’ll divide the recording up into easy-to-digest video modules and provide you with a username and password so you can access the lessons and resources at your convenience. So even if you can’t make it to the live workshop, you’ll still get access to all the material and support.
Is there a guarantee?
Yes. If you change your mind, just let us know before the 21st November and we’ll refund 100% of your investment, no questions asked. This way, you can get hold of all the material and make an informed decision, no risk to you.
How long is the training?
We’ll be running the full training program in a single live session on October 22nd at 3pm Eastern (US) / 8pm UK time. We expect the training will take between 2-3 hours to watch, plus any additional resources – and, of course, schedule time to implement it!
Will this work for [insert genre here]?
Yes. This training is not genre specific. We’ll help you figure out whom best to target and how to create effective advertising campaigns to reach your readers – whoever they might be. The only exception to this would be works formally classed as Erotica on Amazon (not necessarily “erotic fiction”) which are ineligible for Amazon Advertising – although so long as your covers and copy meet the eligibility criteria, could still be eligible for Facebook advertising. Erotica books are eligible for Bookbub ads. If you aren’t 100% sure on that point, please email us at email@example.com
IF THIS TRAINING SOUNDS LIKE A GOOD FIT, JUST CHOOSE A PAYMENT OPTION ABOVE AND YOU’RE GOOD TO GO!